The Correct Way to Pay Per Click Advertising
When you think of your pay-per-click ads appearing in the search engines such as Google, it is natural to assume that being listed in the top position is the best placement for success. Think deeper!
This is one of those fact where what would seem best but in reality is not. The reality is that searchers often click on the ads in the middle or towards the bottom rather than the top.
This is great news for advertisers who undertand this truth because it means that you can save a ton of money on your bids.
You do not have to be listed first in search engines! There is often a significant gap between the first and second or third position bids for Google pay-per-click advertisments. This is where you save. Let others pay the top dollar to be listed first…. By stretching you advertising budget this way, you will not only save some cash on your pay per click campaign but you may get more clicks and traffic to your websites by being further down the list of Google ads in the search engines. Go figure!
Use the Adwords tools in your Google Adwords account to figure out the top bidding costs for the keywords you are using. The easiest way is to start with a bid of let say $50 and you will then see the first bid under that which is actually the current highest bid for that keyword. Keep on keying on the next lowest bid to see how much you must bid to be fifth or sixth on the list. Then bid this amount. You’ll save a lot of money this way.
Another thing that will help you get better results with your Google Adwords campaigns is to study your competition. If you are using ppc to advertise an affiliate program and someone else is doing the same, study their web pages. If the advertisers are running their ad campaigns on a regular basis, this means what they are doing is working profitable…so you should learn more on what they have done.
Do these advertisers send prospects to a pre-sell webpage or directly to the products they are selling? This is where you usually can differentiate the beginners from the pros. Affiliate marketers who have more experience know how to use squeeze pages to capture email addresses to build a list of prospects.
Hardly anyone will buy a product the first time they go to the website. Follow-up is very important to converting your pay-per-click traffic. If you did not capture email addresses, you cannot follow up with your prospects and convert your prospects to buyers. If you send prospects directly to the product page, you will be losing hundreds and probably thousands of dollars every year. Setting up target bulk email marketing and capturing contact information is not difficult and can make the difference between success and failure of your overall Internet business.
Also if this is your first time signing up with a pay per click company like Google Adwords or Yahoo Search Marketing, remember to search for discount coupons for these companies. They usually have a limited discount coupon for new advertisers and the coupon can give you additional credit to get traffic to your website. Here is a working $25 Yahoo Search Credit.
Download more Free tools, keyword research softwares and Ebook on Internet Marketing at Internet Marketing Strategies website www.BOBmarketing.com