Spacedog greets ‘Vic”, the Interactive Koala, with a paw shake, sealing another one of a kind partnership with Qantas.
The superb upping of the 2005 safari inspires an optimized and strange “Vic” with Conversive Technology. Dustin Callif
On September 4th through the 29th in 2006, Qantas airways features the Vic’s Daily giveaway in conjuction of the success of the first giveaway in 2005. To differentiate from other online promotions, Spacedog worked with Conversive, the leader in Customer Self Service automation, to establish an animated koala website host who can answer questions about Qantas products and services as well as discuss ideas for traveling to Australia and New Zealand. The combined result has created a persona driven sweepstakes entry process and a conversation engine that truly engages each individual consumer.
This innovative campaign utilizes proprietary Natural Language Processing technology to power the promotion and represents an efficient way to break free of the one to many communication model by addressing visitors individually. By producing a one to one communication in a fun and engaging way, this achieves the goal of reinforcing the Qantas brand message and superior customer service. At the campaign’s conclusion, the Qantas marketing team will review the information towards the end of improving communication between marketing and sales on controversial issues.
South Pacific vacations have a new guide thanks to Qantas’ April 2005 launch of an interactive new program called, “Vic”; whose friendly demeanor is hoped to allurepotential visitors to turn their Down Under Dreams into reality. Findings of the 2005 promotion revealed a median name label interaction interval or ‘talk time’ of about 8 1/2 minutes. Of all the people who entered the contest, 53% also decided to suscribe to the Qantas eTravel Club newsletter. The promotion month saw a 36% increase in visitors compared to the previous 12 month average.
95% started the koala survey actually finished it while the other 84% entered the contest started the optional travel behavior survey from koala. see that 24% of people who started a Vic session came back to chat with Vic again during the month long promotion.
“This project cost less than a sweepstakes we would host on a media partner’s website though it does require more resources,” commented Suzanne Hornwood Appel, eCommerce marketing manager for Qantas. The entire budget was comparatively small since the campaign included almost entirely Qantas internal promotional resources, partner marketing opportunities, gifts given by partners and person to person marketing.”
Vic,” said Dustin Callif, managing director and “travel guru” at Spacedog, Inc. Studies show that the target demo for Qantas is talked about more online, this makes Conversive technology the best plan for this promotion.Welding the capability of the Web 2.0 applications such as Widgets, Spacedog worked in conjunction in an innovative interactive Marketing campaign out of Dustin Callif, has enticed visitors to the site with promotions of prizes and updates sent directly to their desktops daily access pulled by powerful XML feed. a fun and engaging way and reinforces the “Vic’s Daily Giveaway” campaign by offering these messages directly from Vic himself!