How To Make Email Marketing Work For You
One of the strongest tools in an Internet marketer’s arsenal is email - and with good reason. Creating a big list of targeted prospects is a valuable thing to have. Yet, many people stumble when trying to put together their lists because they don’t know the right way to get started. Just how does one go about getting people to subscribe?
The first point to think about is that people are getting more and more conditioned to marketers asking them to enter their name and email address. Therefore, it’s simply not enough to just put up your opt-in form and hope for the best. You really do need to “sell” the opt-in, and one of the best ways to do it is with an ethical “bribe” or giveaway. Write a free downloadable report around your main subject and offer it for free to anyone that submits their email address and name. This is a great way to persuade them to take the time to fill in your opt-in form.
Your bribe doesn’t have to be a report. It might be a video, an audio interview with famous personality revered in your niche, or maybe even exclusive access to some protected part of your website. Whatever you offer, the key is to make sure that your giveaway gives excellent value to the user. This does two things:
- The user will start to form trust with you, which means that promotions and recommendations are more likely to be accepted.
- If the content is solid, there’s a good chance that the user will help you promote your stuff by informing their friends about it.
In many cases, this giveaway constitutes a first impression of sorts, and as we all know, a first impression is critical. So, make sure that your giveaway is quality and offers true value to your subscribers.
The second point may appear quite obvious, but you would be surprised how many people don’t do this. Make sure that your subscription box is in a very visible location above the fold. Above the fold is the part of the screen that is visible before you have to scroll downwards. The fact is that people are more likely to notice your subscription box if they don’t have to scroll down to see it. To make your opt-in box easier to see, try a shade that stands out from the rest of your website. You can even try to add arrows or other graphics to draw attention to the opt-in box. Of course, be sure to show the user your valuable giveaway for subscribing.
Finally, in your opt-in box, always remember to summarize or point to your privacy policy. SPAM (or junk email) is a massive problem, and many visitors are adverse to email marketing in fear of getting their email addresses distributed or sold. In order to get people to opt-in, you need to be able to convince them that you are worthy of trust and that you will not share their email without express permission. By doing this, your opt-in rate will noticeably go up, so remember to alleviate the minds of your users.
As long as we have email, email marketing is not going away. By putting these techniques to use, you too can start building a targeted list of subscribers that are responsive to your own promotions.
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