Fresh Egg Launch Pioneering Call Tracking for Google Analytics
Search Engine Optimisation (SEO) and web analytics specialist Fresh Egg has developed a new conversion tracking application - CallTrackID™ - that enables telephone call tracking to be fully integrated with Google Analytics™.
In addition to email enquiries and e-commerce sales, call enquiries can now also be tracked, accurately identifying the referrer location for those telephone calls and relating them back to the SEO activities. This new application will prove huge value to online marketers who, in the current financial climate, are under a lot premssure to effectively track and record return on investment. CallTrackID™ additionally enables SEO agencies to finally prove that those sales calls are due to the Pay-Per-Click advertising (PPC) or organic SEO work carried out as part of an integrated marketing campaign.
The Fresh Egg team has spent several months working with a telecoms provider to develop CallTrackID™. The application is the invention of Fresh Egg search engine optimisation and analytics expert Nikki Rae and Fresh Egg’s programming force. “We always found it irritating when we couldn’t track the success of a telephone call as part of a traffic conversion report, when telephone enquiries are arguably the most important conversions of all.” Nikki said.
CallTrackID ™ works by letting the client assign a sole phone number for sales/ information enquiries depending on the visitor’s access to the site. This allows enquiries to be tracked from a variety of traffic mediums, including visitors who have taken a direct route to the site, via organic search or those who have clicked on a paid listing. Each telephone call is routed through a call management system that joins the call number with the pre-defined income route. CallTrackID™ is then used to amalgamate the telephone call data into Google Analytics™, which effectivley allows the client to track all aspects of their online marketing activity.
Media Contact:
Katie Ollerenshaw
Fresh Egg Public Relations
Tel: 01444 241341
Email: katie@aneelarosepr.co.uk
About Fresh Egg:
Fresh Egg is an award-winning web design and internet marketing business specialising in Search Engine Optimisation (SEO). Established in 2000 and based in Worthing, West Sussex, the company has around 25 members of staff and was founded by Adam Stafford, Philippa Stafford and Lee Colbran. As from March 2009, serial entrepreneur and BBC Dragon James Caan has invested in Fresh Egg through his private equity business Hamilton Bradshaw and assumed the role of Chairman of a company he clearly believes has a great future.
The company offers a range of online marketing services including SEO, Pay Per Click advertising, email marketing, blogging, campaign microsites, CMS and content production. Fresh Eggs web design and development team are able to generate a range of gorgeous websites, all built to be as ‘attractive’ to search engines as possible. The company produced the website for The Sanctuary Spa, awarded ‘website of the week’ by New Media Age magazine.
Various Fresh Egg clients are Norwich Union, Liberty, The Sanctuary Spa, Mankind, Beauty Expert, Nationwide Vehicle Contracts, Tropical Sky, Dial-a-phone, Richard John, Model Zone and the Independent Schools Council. http://www.freshegg.com.