Clackamas News Articles

Japan is well-known for cutting edge innovations that often go unnoticed by the Western world. But Sharp Corporation’s press release on 27 August 2008 cannot be ignored! Incorporated in its ionic air purifier, the Plasmacluster Ion Technology (more on this in a later post) has just been scientifically proven to be 99.9% effective in destroying the bird flu virus known as H5N1.

Every now and then, the press reminds us that bird flu is the prime suspect to cause mankind’s next pandemic. Pandemic sounds terrifying. It is. That’s when a highly contagious virus goes global, in a very negative sense. The worst pandemic on record was the Spanish flu in 1918 which is believed to have killed 50 million people worldwide! That deadly killer flu was confirmed on 5 October 2005 by the World Health Organization (WHO) to be caused by H1N1, a bird flu virus.

Now that I have your attention, is it time to PANIC?

Not quite, not yet anyway. “Only” 245 people infected by the H5N1 virus, as per WHO data as at 10 Sep 2008, have died since 1996 when it first surfaced in China. So what’s the fuss? A bird flu virus that attains human-to-human transmission capability is the ultimate horror of the scientific community. To the knowledge of WHO, there has been only one probable case of human-to-human transmission recorded in Thailand in September 2004. If indeed the much-feared virus mutation takes place, you can expect pandemonium on a global scale.

Countries are conscientiously preparing for the worse (more on this in a later post). At our individual level, we should start doing some homework too.

Ok, so what’s all this got to do with Sharp’s ionic air purifier. Is it not just another ordinary ionic air purifier? Yes, it’s ordinary in that it takes care of the usual stuff that we look for in an air purifier – dust, dirt, smoke, dander, pollen, cuisine and pet odours, pollutants, allergens etc. If there is really a tested defence shield against a deadly virus, why not? That’s what Sharp is claiming, get the all-in-one package with their Plasmacluster Ion Air Purifier.

Obviously, for the value-conscious, the next logical question would be “yes, that makes a whole lot of sense but at what cost”? Sharp claims that it’s at no extra cost! Sharp asserts that it is cheaper than any other ordinary ionic air purifier when measured over 5 years. Value for money grabs my attention anytime! How is it possible in this nothing-is-for-free world?

With the Plasmacluster Ionic Air Purifier Model FP-N40CX as the basis, Sharp contends that it is great value for money as there is no filter replacement costs for the first 5 years. At US$399, the Sharp model compares favourably against a typical competitor’s ionic air purifier that may cost US$160 upfront but over 5 years cost a total of US$560 due to annual filter replacement costs of US$100 each.

Any feedback on the competitor numbers would be greatly appreciated. Just email me if you have actual numbers.

My next move would be to seriously investigate the Sharp Plasmacluster Ion Technology. Now is the time to research, while bird flu is still not quite at pandemic proportions.

Don’t let other things in life lead you to procrastinate. I have been there. Like a horror movie, pandemic fears spread across Asia for months. People shunned crowded places like shopping centres, some stayed away from work, others became unofficial health “authorities” passing decrees on hygiene standards. Anyone who sneezed in public without a N95 face mask found himself standing alone in a split second. The year was 2003. SARS was a much dreaded acronym. The SARS (severe acute respiratory syndrome) virus started spreading in Asia and infected 8,096 people around the world, resulting in 774 fatalities. As always, being prepared is half the battle won.

Watch this space as we track exciting developments in our pursuit of safe, pure and clean air with nothing more than an ionic air purifier.

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