Search Engines, Your key to free traffic
Understanding the way Search Engines work, is critical to the success of your internet business. Build it and they will come, is a far fetched concept?
That is what newbies on the internet ofter do. They are under the mis-conception, that “If they build it, they will come” and so they sit in the wilderness and can’t figure out why only a couple of people stumble into their business.
Generating traffic as a business element can be accomplished through the techniques and elements provided int his article.
If you will JUST apply the basics of what I teach you in this book, it will take your business to the next level of business and beyond, but let me emphasize, that I do not cover the advanced techniques you will need to make your business explode into the stratosphere. You will need to purchase my Advanced SEO Handbook, or get further education.
It is critical to your success, that you obtain training in the basics of Internet Marketing, learn SEO inside and out, learn how to generate trafifc at:
1. Where we educate you in Optimized Marketing Strategies, Strategic Marketing Planning, and SEO.
2. Where we offer a complete education in every area of running an Internet Marketing as a business
3. where you can specialize in SEO and become Certified as an SEO Specialist.
To re-iterate my first sentence of this book, “Understanding the way Search Engines work, is critical to the success of your Internet business”.
It is the search engines that bring your website to the notice of the prospective customers. It is the search engines that provides the equivalence of thousands of signs along the trails to tell people where you are at and how to get there.
When a user enters a topic in their search box, the search engine kicks into gear instantly. The search engine immediately sifts through the millions of web pages, articles, Social media posts, videos, and other miscellaneous pages on the web that have been indexed and returns the data that is the most relevant to the topic the user entered. Not only is the returned data relevant but it is always ranked by popularity and relevancy. No one really knows all the variables of the algorithm’s that accomplish this task, there are some basic factors that have become common knowledge to those in the know.
Unless you have been under a rock for the last 10 years, you already know that Google owns the world!! LOL.. Seriously, Google does control most of the web universe and so it is looked upon as the master, and the Google search engine is the most important to understand, and they set the standards bar for the other search engines to reach.
Understanding Google’s perspective and what they are trying to accomplish, is the key to maximizing the power of the Search Engines and the techniques you use to reach the page rankings that you are after.
what is the main theme of Google. What are they trying to accomplish/ What is their main objective? This is not always obvious, and it is certainly not a sitting target, the fact is that googles main priority is to provide it's users relevant data and a superior user experience r. The search engines priority is to provide the user an ecstatic experience.
Knowing that it only makes sense to concentrate your efforts on SEO techniques that work under all conditions. I think you should approach SEO like you would buy a Brooks Brother’s suit. Let me explain How a Brooks brother suit applies, if you are not familiar with them. When you buy a Brooks Bother’s suit, you know a couple of things:
1. My methods will work today, tommorrow, and decades from now
2. It will work for years, even though you might have to adjust it here and there
3. Your work will not fall by the wayside.
You will see and hear all types of fad SEO techniques, many are called Black hat. I do not advise anyone to use Black hat techniques because if google catches them, it could damage your rankings for months to come.
Take my advise, and do not ever wear the Black hat. Put on the White hat, be patient, and enjoy your efforts for years to come, without looking over your shoulders.
You are as good as non-existent, if your site is not located on the first 3 pages of google listings for your keyword. It is a critical long term goal to reach page 1 through consistent and persistent effort on your major keywords.
With proper planning, you can reach page 1 on some of your keywords within a month, another set of keywords in 3 months, yet another more popular set of keywords in 6 months, and even if it takes you 2 years to reach page 1 for the most popular keywords, this effort will pay off with rewards beyond your imagination with 10’s, if not 100’s of thousands of Free visitors each and every month.
Now, I will be talking a lot about Google and I want to make sure that you understand that there are 100’s of search engines, but Google is the grand Daddy of them all. Having said that, there are 6-7 of what I call the 1st level search engines and these search engines attract more visitors to websites than any other form of marketing efforts.
So even though I refer to Google heavily, the way the search engines work and their algorithms are different and your traffic will depend on which search engines the customers use and how they rank your site.
to be continued in part 2….